Members Monthly Meeting – 11th July 2023 at 12:00PM Singapore Time

July’s monthly meeting we are delighted to host revenue growth expert and author Bruce Scheer, CEO of Bruce will be sharing how to “Implement your strategy with a story that sizzles”.

Bruce is also the President of the National Speakers Association Northwest. He has been featured in Deloitte’s Fastest Growing Private Companies list three years in a row and has worked with his clients to grow revenue and win industry recognition, including winning HP’s Marketing Circle of Excellence and the Corporate Executive Board’s Marketing Campaign of the Year awards. In short, Bruce Scheer understands what it takes to enable revenue growth. He has applied and honed approaches to go to market with a story that sizzles and have a sales conversation that sizzles with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, DXC Technology, Adobe, Infosys, Citibank, Alcatel-Lucent, McKesson, Motorola, and SITA, plus with “scale-ups” such as Concur, FinancialForce, SuccessFactors, Tableau, and others across the Americas, Asia, Europe, and the Middle East.

Bruce’s personal why is to inspire others to inspire others, and he yearly inspires thousands of revenue leaders, staff, and the buyers they serve with clear and compelling go-to-market stories and a sales conversation that sizzles. Bruce has been a featured keynote speaker for large corporate events, including Microsoft’s CIO Summit, and a guest speaker and educator for industry associations, leadership roundtables, in-company events, and ongoing programs across all major continents.

Bruce will share:

  • This presentation unveils five essential elements that will supercharge your strategy implementation story, infusing it with sizzling power and propelling your initiative to greater heights.
  • Harnessing the groundbreaking insights from his new book, “Inspire Your Buyers: Go to Market with a Story That Sizzles,” – explains how to shape and refine your narrative for implementation success.
  • What’s missing is a captivating central narrative that truly inspires your stakeholders – picture strategy implementers struggling to inspire their stakeholders, evident in low morale, indifference, and lack of confidence in the impending transformation. The culprits? Random acts of content and haphazard conversations.
  • When you implement your strategy with a story that sizzles, extraordinary things happen. Stakeholders are engaged, the organization is aligned, and partners and customers appreciate the positive change – at a much faster rate.

July Agenda

  • Welcome
  • Institute Update
  • Bruce Sheer’s presentation
  • Group discussion
  • key takeaways

We look forward to you joining us online. (Please note we vary the time of the monthly meetings to compensate for members in different locations around the world.)

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Meeting ID: 882 2719 3533
Passcode: 871200

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11th Jul 2023


Singapore Time
12:00 pm - 1:00 pm


via Zoom Meeting

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